for the weavers of Bargarh
India has an internet user base of about 354 million as of June
2015. Despite being the second-largest user base in world, only behind China
(650 million, 48% of population), the penetration
of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing at an unprecedented rate, adding
around 6 million new entrants every month. The industry consensus is that growth
is at an inflection point.
cash on delivery is the most preferred payment method, accumulating 75% of
the e-retail activities. Demand for international consumer products
(including long-tail items) is growing much faster than in-country supply
from authorized distributors and e-commerce offerings.
e-commerce companies in India are Flipkart, Snapdeal, Amazon India, Pay tm.
e-commerce market was worth about $3.9 billion in 2009, it went up to $12.6
billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion.
About 70% of India's e-commerce market is travel related. According to
Google India, there were 35 million online shoppers in India in 2014 and is
expected to cross 100 million mark by end of year 2016.
2020, India is expected to generate $100 billion online retail revenue out
of which $35 billion will be through fashion
e-commerce. Online cloth, sari, and other handlooms, apparel sales are
set to grow four times in coming years.
in to consideration the think tanks of Odisha Handloom (IKAT) Department of
Textile, Govt, of Odisha has started a new and innovative marketing strategy
to woo millions of internet user towards its mesmerizing hand loom products.
Thousands of weavers their support staffs including government officials are
tirelessly engaged in producing fine clothes in ikat with spell bounding
colors .hypnotizing designs. Anyone can be arrested by the splendid and
spectacular creation of Odisha weavers. Each product is beyond compare and
different from other. Still without a proper market every efforts is
meaningless. Every consumer products need a market and market is always
dynamic. Consumers are not static. They have variation depending open time,
moods, place and accessibility. When one get ample of alternative just in a
click of mouse why he should roam the entire market to posses his own choice
of cloth or products. It is a very
step by the Department of Textile to introduce e-commerce amongst the
weavers of Bargarh under the direct supervision of Asst. Director of
Textile, Bargarh Sri Upendra Kumar Devta.
Amazon the leading e-marketing firm has extended his interest to
market odisha handloom particularly Sambalpuri or the handloom of
From L to R Sri Surendra Kumar Patra Dyp Director WSC BBSR Sri Upendra Kumar Debta, Asst.Director of Textile,Bargarh,Sri Surendra Kumar,Director,IIHT,Bargarh.Sri S.Kohali. Miss Ameya Grover,Executive Amazon.com Bangalore.
Drivers in Indian e-commerce are—
Sampurnananda Pradhan, Sri Santanu Kumar Meher, National and international
award winner Weavers, Primary weavers Designers, Presidents and Secretaries
of different weaver’s co-op society including govt. Staffs in
"Every Weaver has equal value for a sustainable goal" ADT, Bargarh Sri Upendra Ku. Debta inspecting a weaver cottage
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